Quikr's Inorganic Growth Strategies
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Case Code: BSTR590 Case Length: 11 Pages Period: 2016-19 Pub Date: 2019 Teaching Note: Available |
Price: Rs.300 Organization: Quikr India Pvt Ltd. Industry: Internet Countries: India Themes: Growth Strategy, Strategy Implementation |
Abstract Case Intro 1 Case Intro 2 Excerpts
Background
While working in New York in the early 2000s, Indian Institute of Technology (IIT) graduate, Chulet was inspired by the American classified website Craigslist that had disrupted the traditional classifieds market. When Chulet came to India to start his own online classifieds platform, he realized that Indians preferred to see, touch, and feel a product before making a purchase decision. He thought of a similar handshake platform for India, which would allow buyers and sellers to meet, chat, bargain, and strike deals. In 2008, Chulet co-founded the Quikr platform in India (originally called Kijiji India) with Indian Institute of Management (IIM) Calcutta graduate Jiby Thomas (Thomas). Thomas left the company in November 2012...
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